VDZ wants to extend its service offering, in accordance to its reputation of being a modern trade association. Therefore, it launched an initiative for business development that we carry out. In this context, we determine possible new services and business areas, talk to potential partners and to some extent intensify the sales activities in the areas that have already been revised.

On behalf of the VDZ AG Dialogmarketing, we carried out an analysis on startups in direct marketing. In the respective report, we worked out the major trends in direct marketing, identified and portrayed relevant startups, and introduced specific startup methods. This report gives publishers an access to potential startup partners in the direct marketing space, thereby giving them a way to align their own digital marketing activities with the current customer demands and communication channels according to the recent best practice.