Blinkist aims for making lifelong learning easy and efficient. Therefore, the startup offers summaries of nonfiction books, which are optimized for mobile devices (smartphones, tablets). Katja Nettesheim has been supervising Blinkist since June 2012 in the course of her role as a mentor with hub:raum, the Deutsche Telekom’s incubator. In this context, we advised Blinkist on its first business plan and the market entry strategy – especially with regard to publishing houses. Also, we are the central partner to the founders when it comes to negotiating with media companies, e.g. regarding media for equity structures.