Axel Springer AG



We conducted the entire value creation innovation process for a department of the Axel Springer AG. In the first phase, during our workshops, the customer project team already found 50 approaches to innovate the business model, the sales approach, etc.. Afterwards, the ten most promising measures were selected and examined by individual teams regarding their revenue potential and their implementation costs and duration. Based on these criteria, we then determined the measures to be executed short-term.

In addition, we developed a concept for the holistic syndication of Axel Springer’s subject matter journalistic content to various content-driven internet companies. This included differentiated types of Axel Springer content, depending on the internet company’s individual business model, different remuneration models and the respectively appropriate distribution channels.