Mindener Tageblatt (J.C.C. Bruns)
The Mindener Tageblatt engaged _MEDIATE to bring the whole media group J.C.C. Bruns significantly forward regarding its digitization level – in essence, carrying out a classic ”Digital Boost” project. Individually tailored to the media company’s situation, we first opened up the employees for digitization topics by conducting lectures, seminars and workshops. Immediately following this kick-off, we jointly developed ideas for digital products and started two interdisciplinary teams, the “Future Team” and a product development team. Furthermore, we worked out an individual set of digitization steps for each department as well as comprehensive measures for the entire firm. These take place on different levels and include, e.g., developing a new digitization strategy, modernizing systems and processes, increasing the digital know-how and individual change management measures.
