Kerstin Sarah von Appen is an expert for Change Management and Digital Transformation. She advises companies from the digital and creative industries and supports executives and their teams in transformation and development processes. She experienced herself multiple times the challenges of the industries’ transition from print to digital and the impact of cross-media networking: Kerstin has worked for more than 15 years in various positions for different companies, i.e. Axel Springer SE, Daimler AG and Kampnagel Theater, all of which she held before founding her own consultancy firm. At Axel Springer, she was responsible for the development of new websites and verticals including its marketing strategies. www.kerstin-von-appen.de

Together with _MEDIATE, she offers a comprehensive consulting approach for the Digital Transformation, the “Digital Boost”. The goal of this method is to combine the development of new digital products and business models with initiatives of change management and the transfer of digital know-how.