Marketing- und Verlagsservice des Buchhandels GmbH
Together with the holding company “Börsenverein des Deutschen Buchhandels Beteiligungsgesellschaft mbH” (BBG), we set up and implemented the “BBG 2020” project for Marketing- und Verlagsservice des Buchhandels GmbH (MVB). Motivated by the dynamic market developments, the organizational structures of this company (and its sister company) were first analyzed and starting points for streamlining were sought. The aim of the project is to adapt the organisational structures in such a way that they are adequate for the current market situation and the rapid development of new products and business models.
